Lately, Jay Z’s Tidal has seen good business recording hits with high profile artists like T.I., Rihanna, Beyonce, and Kanye West. In its history, the Tidal app performed its best in the iTunes Store after Kanye’s TLOP drop and his exclusive have added a million trial members since 2/22.
A string of executives have defected Tidal, including its third CEO Jeff Toig who joined in late 2015, and individuals are wondering who is coordinating the recent five-star exclusive artist plays. The force behind this renaissance is Desiree Perez who is assisting Jay Z to ensure that Tidal thrives.
Popularly known as Des, Desiree Perez has been a trusted and close associate of Jay Z for almost twenty years. She is a renowned music producer mostly known for the 2014 On the Run Tour by Beyonce and Jay Z and 2013’s Change: The LifeParticle Effect and has a long track record running the SC Enterprises and her husband Juan Perez runs Roc Nation Sports. Having a bossy character, Des is a tough negotiator and is known for rabid numbers cruncher. For additional info, got to apple.com.
She has a history and street rep which even Empire’s own Cookie Lion cannot challenge. Sources from the inside point out that she negotiated the Beyonce Formation stadium tour and strongly influenced Rihanna’s Samsung deal. Des together with her husband, Chaka Pilgrim, Jay Brown, and Jana Fleischman run the entire functioning of Roc Nation and its different management wings, label operations, and publishing, as well as significantly influence the operation of Tidal.
Under Des’s management, Tidal has polished its music experience to concentrate on the next and new thing, rather than robust catalog offering that is more expensive. The main path forward for Tidal is through Tidal Discovery, Tidal Rising, and Tidal X. She is taking Tidal to greater heights by embracing technology in the music industry that will make the company compete favorably. Tidal will now be streaming exclusive content for Spring clients. Check this on crunchbase.com.