Have you seen women around you pulling out small orbs made out of beautiful pastel colors and applying the contents to their lips? If you have, you are seeing one of the top selling lip balms around today, one that even beats out Chapstick in the oral care market. That product is EOS lip balm and is a hit with women in every age group, from young tweens to millennials to older adults.
Seven years ago, EOS hit the scene in a big way when they introduced a product that was marketed towards women who wanted something different and unique. EOS lip balm is not your ordinary lip balm, like Chapstick is. Gone are the boring cylindrical tubes of bland flavors and boring packaging. EOS worked with beauty bloggers and celebrities to get the word out concerning their new and exciting organic product. Miley Cyrus and Britney Spears both used EOS lip balm in their videos and Taylor Swift even became a spokeswoman for it. Today, EOS has millions of followers all over social media and is loved by every age group as a lip balm for women everywhere.
EOS (evolutionofsmooth.com) developed their lip balm to please all of the senses. For example, women liked the way the orb felt in their hands and the smoothness in which it glided onto their lips. The flavors were met with delight and the smaller orbs meant that it was easy to carry around for reapplying. Another marketing strategy was the use of organic materials, a big change from the typical Chapstick ingredients. EOS realized that products in the organic market were selling at top speed, so they decided to go for it with their own product. EOS sells millions of units on Ulta and other stores every single week and is still gaining popularity over other brands on the market.