EOS- Millenials and More Love This Brand

Have you seen women around you pulling out small orbs made out of beautiful pastel colors and applying the contents to their lips? If you have, you are seeing one of the top selling lip balms around today, one that even beats out Chapstick in the oral care market. That product is EOS lip balm and is a hit with women in every age group, from young tweens to millennials to older adults.

Seven years ago, EOS hit the scene in a big way when they introduced a product that was marketed towards women who wanted something different and unique. EOS lip balm is not your ordinary lip balm, like Chapstick is. Gone are the boring cylindrical tubes of bland flavors and boring packaging. EOS worked with beauty bloggers and celebrities to get the word out concerning their new and exciting organic product. Miley Cyrus and Britney Spears both used EOS lip balm in their videos and Taylor Swift even became a spokeswoman for it. Today, EOS has millions of followers all over social media and is loved by every age group as a lip balm for women everywhere.

EOS (evolutionofsmooth.com) developed their lip balm to please all of the senses. For example, women liked the way the orb felt in their hands and the smoothness in which it glided onto their lips. The flavors were met with delight and the smaller orbs meant that it was easy to carry around for reapplying. Another marketing strategy was the use of organic materials, a big change from the typical Chapstick ingredients. EOS realized that products in the organic market were selling at top speed, so they decided to go for it with their own product. EOS sells millions of units on Ulta and other stores every single week and is still gaining popularity over other brands on the market.

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EOS Outdoes Chapstick with One Million Weekly Units Sold

EOS is a top contender in the lip balm game, just seven years after the brand put their product on Walgreens shelves and got the break needed after Elle and Cosmopolitan magazine editors raved over the product. The brand is now so popular that their lip balm is being sold on Racked and Ulta, also, sales exceed that of Chapstick, the brand people had trusted for more than 100 years already.

The Seven Year Challenge

How did a new brand make such great strides in such a short time? They created the product that customers had yearned for but didn’t have. EOS created a trendy, fun, flavorful (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069), affordable lip balm that soothed and moisturized the lips. Chapstick hadn’t changed things much over the years, and while users knew that the lip balm worked, they were ready for something new and different; something more. EOS came in and provided an outstanding all-natural lip balm and the world hasn’t been the same since.

The Lip Balm Numbers

EOS lip balm currently ranks second in lip balm sales, just under Burt’s Bees. Chapstick and Blistex follow these two names in sales. Currently, EOS lip balm sales topple one million units per week, exceeding combined sales for the former two top brands. Those one-million-per week sales help the brand rake in $250 million in annual sales.

For more info, visit Evolution of Smooth.com.