BC Business Marketing and Media: How to manage your reputation online

BC Business Marketing and Media: How to manage your reputation online
If you have never searched your own name on the popular search engine, Google, you might be surprised as to how much information about yourself you’ll actually come to find. This can cause either a highly positive or negative effect on your reputation as a whole, depending on what comes up in the search results. With negative media attention becoming more increasingly aware as times become more recent, it seems to be that negative information about yourself online creates a somewhat permanent record, so to speak- especially when it comes to hopeful new employers, or schools in the admissions department.
Although it is true that you can’t control what someone else says about you on the internet, you can take steps yourself to reduce the visibility of negative information about yourself being brought up in different search engines. You can do this through taking specific steps through a system called Search Engine Reputation Management (often dubbed SERM.) Through using specific tools and knowledge developed specifically for the field of Search Engine Optimization (often dubbed SEO,) the goal of SEO is to rank high up there within your search results for keywords or phrases most valuable to you or your business. According to the BC Business website, SERM works in the same way as SEO, but the goal is often the reverse. They also state specifically, “To manage your reputation online, you need to ensure those searchers see what you want them to see. Thanks to changing technology, you have some power to help make that happen.”
Seeing as how bad search results can affect not only your life in general, but also your relationships and your business, a website (searchcleanup.com) can help you by providing a free quote right there on the homepage of their website. Searchcleanup.com claims to be the premiere search results fixer available on the internet as of today. They are able to clean up negative search results, bad business reviews, harmful PDFs, and clear up sites such as rip-off report.