EOS is a top contender in the lip balm game, just seven years after the brand put their product on Walgreens shelves and got the break needed after Elle and Cosmopolitan magazine editors raved over the product. The brand is now so popular that their lip balm is being sold on Racked and Ulta, also, sales exceed that of Chapstick, the brand people had trusted for more than 100 years already.
The Seven Year Challenge
How did a new brand make such great strides in such a short time? They created the product that customers had yearned for but didn’t have. EOS created a trendy, fun, flavorful (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069), affordable lip balm that soothed and moisturized the lips. Chapstick hadn’t changed things much over the years, and while users knew that the lip balm worked, they were ready for something new and different; something more. EOS came in and provided an outstanding all-natural lip balm and the world hasn’t been the same since.
The Lip Balm Numbers
EOS lip balm currently ranks second in lip balm sales, just under Burt’s Bees. Chapstick and Blistex follow these two names in sales. Currently, EOS lip balm sales topple one million units per week, exceeding combined sales for the former two top brands. Those one-million-per week sales help the brand rake in $250 million in annual sales.
For more info, visit Evolution of Smooth.com.